To get the best results, messages should still be personalized for the individual as much as possible. But that doesn’t mean you can set it and forget it. Yes, marketing automation will make your life infinitely easier. (That is, if you even have a sales and marketing department.)Įither way, the software can give you data and information that you wouldn’t see otherwise.Ĭons: It’s easy to be lazy. Automation software can show you the entire marketing and sales funnels, and bridge the gap between sales and marketing. Marketing automation makes it easy for you to test different CTAs, landing pages, text, images, and more.
You’ll be able to segment your customer base, create conditional and semi-personalized marketing responses for your site, and lots of other cool stuff. Once you get all your information put into the software, you’ll wonder how you ever functioned without it. Our preferred platform is MailChimp, but there are hundreds of different platforms available to suit your needs. Marketing automation refers to platforms and technologies that allow marketers to automate repetitive tasks, measure tasks and workflows, and more quickly respond to tugs on all their lines.
Marketing automation software can save you time (and money!) if you first invest the time and money to do it right. In this post we’ll explain some ways that you can do the same, with pros and cons included for your convenience. Whether they’re the owner of the business or just an employee with too much on their plate, our clients need their marketing strategies to work well on a tight schedule. If you can’t properly market your business, your business will not grow. One major theme that we see among all of our clients is: They simply don’t have enough time in the day to properly market their business. Do you drown yourself in coffee because you stayed up late finishing That Project and you only got four hours of sleep before heading right back to work in the morning?ĭo you leave work feeling like there’s so much to do, there’s not enough time, and you’re only one person, how the heck are you supposed to do all of these things, and now some genius decides growing the business is a great idea on top of that?!
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